Humanity has a natural tendency to make things quicker, easier and better. We are driven by the propensity to produce more and better results, while reducing the amount of work taken to achieve the end goal. If you can do more work, in less time, you can take on more clients for the same amount of work and make more money doing it. To do more work in the same amount of time, you have to speed up the process by creating new tools or improving the current tools.
Today, these tools can be recognized as jQuery, Backbone.js, MVC frameworks, Squarespace, Virb, CreativeMarket, Tumblr, BigCartel, Shopify, Etsy, and I could keep going on and on. These tools allow web-designers to take on a broader range of clients, it even allowed the non-tech savvy to create their own things for cheap. You don't have to have a ton of money to get something good anymore. Web-design was brought to the masses.
With this improvement and introduction of tools, there was also a shift in how fast things are created. Because things can be created easily and quickly, we now value speed in production. Speed gives you the edge over other people, it's not just about undercutting prices anymore (although that is still a component).
We've seen this happen in the food industry. McDonalds brought restaurant food to the masses by make it faster to produce and thus cheaper to make. The web-design/technology industry has shifted to this fast food mentality and can be seen in the "Execute Book" written by Drew Wilson & Josh Long or in their latest Execute iOS project:
"Follow along as Sam teaches Josh to build the new Execute app for iPhone and iPad, in only 3 days."
"Squarespace Logo helps anyone create a simple logo on their own. Logos can be comprised of a few basic elements: text, a tagline, and an icon. With the help of The Noun Project and Google Fonts, we provide a huge array of icons (7,000 and growing!) and fonts that you can easily turn into a unique logo for your business."
While this progression might seem negative, it's actually a good thing for the industry and a necessary evolution in the process of technology. Making things simpler and quicker allows for technology to get more advanced. While things seem to be shifted heavily to the side of mass production, I think we will see it balance out eventually.